Sports Insight - February 2016.pdf

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THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS
www.sports-insight.co.uk
£3.50 FEBRUARY 2016
INSIGHT
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Intersport UK
& Ireland was
announced as the
official partner for
parkrun and junior
parkrun from 2016,
and Saturday 23rd
January saw the
first event where
Intersport was
visible to the parkrun
community and
officially recognised
as a partner.
INTERSPORT UK
& IRELAND
CELEBRATES
NEW PARKRUN
PARTNERSHIP
AND INTERSPORT
STORE OPENING
AT WIMBLEDON
ntersport put a stake in
the ground at this first
partnership event in South
West London, which
coincided with the opening
of the new Intersport store at 28 The
Broadway in Wimbledon and provided
the perfect platform for a visible
connection of the partnership.
parkrun are free events that are
coordinated by local volunteers and
open to runners, joggers and walkers
of all abilities. The first parkrun took
place in Bushy Park, London, on the
2nd of October 2004, with 13 runners
and a handful of volunteers. parkrun
now delivers free, weekly timed runs
at around 800 locations in 11 countries
every weekend, with over two million
registered runners worldwide.
More than 350 runners, joggers and
walkers were lining the start line for their
weekly free 5K in Wimbledon, and after
a warm welcome from the Run Director
and a few words from parkrun founder
Paul Sinton-Hewitt they set off around
Wimbledon Common. Staff members
from Inter-sport Wimbledon were also
taking part, actively showing their
support for the runners and the parkrun
in their local community.
After completing parkrun, the
opening of Intersport Wimbledon was
celebrated with General Man-ager
of Intersport UK Tom Foley, parkrun
founder Paul Sinton-Hewitt and parkrun
CEO Nick Pearson, as well as runners
and press making their way to the new
Intersport store owned by Pe-ter Swann.
A foundation video has been
created celebrating the partnership
and community collaboration. The
video will be released in the next few
weeks and become part of a series as
the connection moves across the UK
and Ireland over the next year. The
I
04
Follow us @SportsInsightUK
foundation video series will create a
visual journey across the first year of the
partnership showing the seasonality and
product support for runners that Intersport
retailers offer the parkrun community.
The new Intersport store at
Wimbledon was very well received by the
runners and the parkrun community, with
everybody aware of the role the sporting
goods retailer plays in the community,
supporting grassroots sport and offering
expert advise across a range of sports with
a focus on running.
The three-year partnership will allow
parkrun in the UK and Ireland to continue
leading the way in the provision of
grassroots physical activity for parkrun
on a Saturday and junior parkrun on a
Sunday. Intersport’s investment will assist
with the establishment of new parkrun
events while supporting existing event
teams, including the Run Directors and
volunteers, with essential kit. Intersport
will also supply the bibs for junior parkrun
across the UK.
Additionally, Intersport will be
providing exclusive offers to parkrun’s
rapidly expanding commu-nity, which
currently stands at 1.3 million registered
participants who run in over 400 locations
in UK & Ireland alone each weekend.
and the phenomenon that is parkrun.
Intersport is ‘Sport to the People’ and
this partnership brings our philosophy
to life, supporting runners across the
UK and Ireland.”
“This is the perfect partnership and we
welcome the support of parkrunners
across the UK and Ireland to embrace
this partnership and truly show the
passion our runners have for sport,
grassroots physical activity and true
empowerment of ‘Sport to the People’
that our community represents.”
PARKRUN UK FOUNDER, PAUL
SINTON-HEWITT, ADDED:
GENERAL MANAGER OF
INTERSPORT UK & IRELAND,
TOM FOLEY, SAID:
“We are all about the runner primarily
and very glad to connect with parkrun.
We are enthusiastic about bringing
Sports Performance back onto the high
street in key locations across London.
“My first store was in Herne
Hill and this is our second store, with
further development plans in the
pipeline. Exceptional service, great
knowledge, true convenience and
good product are key areas we pride
ourselves in delivering and are at the
heart of all we do”.
PETER SWANN, OWNER OF
INTERSPORT WIMBLEDON, SAID:
partnership. Specialising in Public
Relations (PR) and Strategy services
for the Sports, Health, Fitness and
Wellbeing sectors with a focus on
Running, Race and Event PR made
Breathe Unity the perfect choice for the
partnership delivery.
REBECCA RICHARDSON, MD
OF BREATHE UNITY, SAID
“This is an exciting partnership that
we are both very proud of achieving,
creating a platform of support for the
continuation of provision and further
growth of grassroots physical activity
BREATHE UNITY
APPOINTED TO MANAGE
PARTNERSHIP ACTIVATION
Breathe Unity has recently been
appointed by Intersport to manage
the PR and activation of the parkrun
“We are very proud to have been
chosen to work closely with Intersport
to deliver all aspects of the partnership
with parkrun. This is an immense and
perfect partnership for all involved.
We look forward to delivering the
foundation series across the UK &
Ireland, showcasing why the partnership
is the ultimate connection of two multi-
national organisations that are both
driven by local communities.”
www.sports-insight.co.uk
05

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