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Issue #12
gregory crewdson:
king of cinematic stills
andy gotts on set:
he’s shot all the stars
diane arbus’ unseen
work unearthed
the story behind that
hendrix album cover
magnum’s big winners
how to get publicity
is a photograph ever
worth a million?
diane
arbus
unseen
andy
gotts
shooting
stars in space
& beyond
Welcome
letter from
the editor
i will never look at a potato the same way again
alking around Photo London
was the perfect preamble
before I went to chair this
issue’s Round Table discussion
(page 62), on whether
a photograph is ever worth
six figures. Admittedly,
I didn’t see any million pound
price tags at the Fair, but many
had six figures against them, making those with
just five figures seem affordable by comparison.
You can’t help wonder what makes one image so
considerably more expensive than the other. In
fact, there are answers to that question, and the
specialist, gallerist, agent and artist on our panel
explain the disparity – it’s a great read.
Much of the media thought it was ridiculous
when Kevin Abosch’s picture of a potato sold
for
¤1m.
Ridiculous! But nobody stopped to ask
who the photographer was, and how much his
photographs usually fetch.
Having heard his side of the story, I now feel
apologetic about my initial reaction to that news –
one of incredulity. ‘I could take that photograph...
why isn’t someone paying me a million for
a picture of a potato?’
Like everything else, it’s so easy to get caught
up in the money aspect. It’s the dream to earn that
much from photography. But if I try really hard
to distance myself from the fantasy that my own
picture of a root vegetable might achieve such
figures, I realise that the ridiculous part is how
much ridicule Abosch’s picture generated.
Van Gogh’s painting of a sunflower in a vase, or
boots... I don’t hear people calling out the ‘mere’
flowers and treads as being inappropriate subjects
for art. Okay, Kevin isn’t of Van Gogh status yet,
but how fantastic that some photographers are so
well respected, and their work revered enough to
be viewed as worth seven figures.
So the question is, how do you achieve such
collector attraction? Our panel offers some useful
answers. And in addition, we have the counsel
of some public relation experts on page 56.
Specialising in this industry, they help build and
protect reputations, and they’ve been very candid
on the best ways to get publicity. Heed their words
and it could be you in the million-euro headlines...
Emma-Lily Pendleton
Editor
emma-lily.pendleton@futurenet.com
This month’s cover
features Simon Pegg,
the
Star Trek
star,
photographed by
celebrity photographer
Andy Gotts, whom we
visit at his improvised
hotel studio on page 74.
DiD you miss any of our first 11 eDitions? you can buy
back issues of these at www.bitly.com/pp_back.
you can also DownloaD Digital versions.
SEPTEMBER 2016 _
PROFESSIONAL PHOTOGRAPHY
_
3
contents
Issue 12
/
September 2016 /
@prophotomag
facebook.com/prophotomag
profiles
grEgory crEwdson
16
The fine art photographer who blurs
the lines between reality and fiction
MAgnUM wInnErs
28
Meet the winners in the single image
categories of the Magnum Awards
sAndrA Hoyn
32
The Magnum Award-winning series
shot in a Bangladesh brothel
JErry spAgnolI
The New York photographer on
bringing back the daguerreotype
36
HoMEr sykEs
42
A photography icon who captured
Britain’s most eccentric traditions
my story
EdMUnd clArkE
10
A ‘redacted’ image that makes
a powerful statement about rendition
dAVId MontgoMEry
12
How Jimi Hendrix’s third and most
controversial album cover was shot
16
104
gregory crewdson:
theatre of the mind
diane arbus:
retrospectiVe
rising stars
MArtA kocHAnEk
50
The Polish photographer on her
personal project in the world of ballet
4
_
professional photography
_ SEPTEMBER 2016
to
subscribe
turn to
page 48
the business
How to gEt pUblIcIty
56
We investigate how PR can help you
get greater recognition for your work
roUnd tAblE
62
Our experts discuss how an image
can ever be worth seven figures
snApcHAt
69
How can photographers make use of
the latest hip social network?
My spAcE
74
Meet Andy Gotts, famed for his
photographs of Hollywood actors
36
jerry spagnoli:
daguerreotypes
42
homer sykes:
weird and wonderful
62
round table:
art prices
regulars
MArtIn MIddlEbrook
sUbscrIptIon oFFErs
nEws
cAlEndAr
Expos & FEstIVAls
nExt MontH
booksHElF
rEAd tHIs
pro kIt
tHE long VIEw
lottIE dAVIEs
9
48
80
84
86
87
90
91
93
100
114
74
andy gotts:
shooting stars
SEPTEMBER 2016 _
professional photography
_
5

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