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STAGING
THE NEW BERLIN
PLACE MARKETING AND
THE POLITICS OF URBAN
REINVENTION POST-1989
CLAIRE COLOMB
ACKNOWLEDGEMENTS • i
STAGING THE NEW BERLIN
This book explores the politics of place marketing and the process of ‘urban reinvention’
in Berlin between 1989 and 2011. In the context of the dramatic socio-economic
restructuring processes, changes in urban governance and physical transformation of
the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically,
but
staged
for visitors and Berliners and marketed to the world through events and image
campaigns which featured the iconic architecture of large-scale urban redevelopment
sites. Public–private partnerships were set up specifically to market the ‘new Berlin’ to
potential investors, tourists, Germans and the Berliners themselves. The book analyzes
the images of the city and the narrative of urban change, which were produced over
two decades. In the 1990s three key sites were turned into icons of the ‘new Berlin’:
the new Potsdamer Platz, the new government quarter, and the redeveloped historical
core of the Friedrichstadt. Eventually, the entire inner city was ‘staged’ through a series
of events which turned construction sites into tourist attractions. New sites and spaces
gradually became part of the 2000s place marketing imagery and narrative, as urban
leaders sought to promote the ‘creative city’. By combining urban political economy
and cultural approaches from the disciplines of urban politics, geography, sociology
and planning, the book contributes to a better understanding of the interplay between
the symbolic ‘politics of representation’ through place marketing and the politics of
urban development and place making in contemporary urban governance.
Claire Colomb
is Senior Lecturer in Urban Sociology and European Spatial Planning
at the Bartlett School of Planning, University College London (UCL). She holds a
first degree in Politics and Sociology from the Institut d’Etudes Politiques de Paris
(Sciences-Po) and a PhD in Town Planning from UCL. Her research interests include
urban governance, planning and urban policies in European cities (the UK, France,
Germany and Spain); culture and urban regeneration; European spatial planning;
and trans-boundary cooperation between cities and regions in Europe and the
Mediterranean. She is joint author of
European Spatial Planning and Territorial Cooperation
(Routledge, 2010).
ii • STAGING THE NEW BERLIN
Planning, History and Environment Series
Editor:
Emeritus Professor Dennis Hardy, High Peak, UK
Editorial Board:
Professor Arturo Almandoz, Universidad Simón Bolivar, Caracas, Venezuela and
Pontificia Universidad Catolica de Chile, Santiago, Chile
Professor Gregory Andrusz, London, UK
Professor Nezar AlSayyad, University of California, Berkeley, USA
Professor Robert Bruegmann, University of Illinois at Chicago, USA
Professor Meredith Clausen, University of Washington, Seattle, USA
Professor Robert Freestone, University of New South Wales, Sydney, Australia
Professor John Gold, Oxford Brookes University, Oxford, UK
Professor Sir Peter Hall, University College London, UK
Emeritus Professor Anthony Sutcliffe, Nottingham, UK
Technical Editor
Ann Rudkin, Alexandrine Press, Marcham, Oxon, UK
Selection of published titles
Planning Europe’s Capital Cities: Aspects of nineteenth
century development
by Thomas Hall (paperback
2010)
Selling Places: The marketing and promotion of towns and
cities, 1850–2000
by Stephen V. Ward
The Australian Metropolis: A planning history
edited by
Stephen Hamnett and Robert Freestone
Utopian England: Community experiments 1900–1945
by
Dennis Hardy
Urban Planning in a Changing World: The twentieth century
experience
edited by Robert Freestone
Twentieth-Century Suburbs: A morphological approach
by
J.W.R. Whitehand and C.M.H. Carr
Council Housing and Culture: The history of a social
experiment
by Alison Ravetz
Planning Latin America’s Capital Cities, 185or h0–1950
edited by Arturo Almandoz (paperback
2010)
Exporting American Architecture, 1870–2000
by Jeffrey
W. Cody
Planning by Consent: The origins and nature of British
development control
by Philip Booth
The Making and Selling of Post-Mao Beijing
by Anne-
Marie Broudehoux
Planning Middle Eastern Cities: An urban kaleidoscope
in a globalizing world
edited by Yasser Elsheshtawy
(paperback
2010)
Globalizing Taipei: The political economy of spatial
development
edited by Reginald Yin-Wang Kwok
New Urbanism and American Planning: The conflict of
cultures
by Emily Talen
Remaking Chinese Urban Form: Modernity, scarcity and
space, 1949–2005
by Duanfang Lu (paperback
2011)
Planning the Megacity: Jakarta in the twentieth century
by
Christopher Silver (paperback
2011)
Designing Australia’s Cities: Culture, commerce and the city
beautiful, 1900–1930
by Robert Freestone
Ordinary Places, Extraordinary Events: Citizenship,
democracy and urban space in Latin America
edited by Clara
Irazábal
The Evolving Arab City: Tradition, modernity and urban
development
edited by Yasser Elsheshtawy (paperback
2011)
Stockholm: The making of a metropolis
by Thomas Hall
Dubai: Behind an urban spectacle
by Yasser Elsheshtawy
Capital Cities in the Aftermath of Empires: Planning
in central and southeastern Europe
edited by Emily
Gunzburger Makaš and Tanja Damljanović Conley
Lessons in Post-War Reconstruction: Case studies from
Lebanon in the aftermath of the 2006 war
edited by
Howayda Al-Harithy
Orienting Istanbul: Cultural capital of Europe?
edited by
Deniz Göktürk, Levent Soysal and
İpek
Türeli
Olympic Cities: City agendas, planning and the world’s games
1896–2016,
2nd edition edited by John R Gold and
Margaret M Gold
The Making of Hong Kong: From vertical to volumetric
by
Barrie Shelton, Justyna Karakiewicz and Thomas Kvan
Urban Coding and Planning
edited by Stephen Marshall
Planning Asian Cities: Risks and resilience
edited by
Stephen Hamnett and Dean Forbes
Staging the New Berlin: Place marketing and the politics of
urban reinvention post-1989
by Claire Colomb
City and Soul in Divided Societies
by Scott A. Bollens
ACKNOWLEDGEMENTS • iii
STAGING THE NEW BERLIN
Place Marketing and the Politics of Urban
Reinvention Post-1989
Claire Colomb
iv • STAGING THE NEW BERLIN
First published in 2012
by Routledge
2 Park Square, Milton Park, Abingdon, Oxfordshire OX14 4RN
Simultaneously published in the USA and Canada
by Routledge
711 Third Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2012 Claire Colomb
This book was commissioned and edited by Alexandrine Press, Marcham, Oxfordshire
The right of the author has been asserted in accordance with sections 77 and 78 of the Copyright,
Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by
any electronic, mechanical or other means, now known or hereafter invented, including photocopying
and recording, or in any information storage or retrieval system, without permission in writing from the
publishers.
The publisher makes no representation, express or implied, with regard to the accuracy of the
information contained in this book and cannot accept any legal responsibility or liability for any errors or
omissions that may be made.
Trademark notice:
Product or corporate names may be trademarks or registered trademarks, and are used
only for identification and explanation without intent to infringe.
British Library Cataloguing in Publication Data
A catalogue record of this book is available from the British Library
Library of Congress Cataloging in Publication Data
Staging the New Berlin : place marketing and the politics of urban reinvention post-1989 / Claire Colomb.
p. cm. — (Planning, history and environment series)
Includes bibliographical references and index.
Urban renewal—Germany—Berlin. 2. Place marketing—Germany—Berlin. 3. Germany—Economic
conditions—1990– I. Title.
HT178.G42B424 2012
307.3’4160943155—dc23
2011029112
ISBN: 978–0–415–59402–8 (hbk)
ISBN: 978–0–415–59403–5 (pbk)
ISBN: 978–0–203–85983–9 (ebk)
Typeset in Aldine and Swiss by PNR Design, Didcot

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