Trust in cloud technology and business performance 2016.pdf

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A report from The Economist Intelligence Unit
Trust in cloud
technology and
business performance
Reaping benefits from the cloud
Sponsored by
Trust in cloud technology and business performance:
Reaping benefits from the cloud
Contents
Preface
Key findings
Introduction
Trust in the cloud correlates with better performance results
Higher trust levels correlate with organisational transformation
Trust does not emerge organically: How to build it
Conclusion
Appendix: Survey results
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© The Economist Intelligence Unit Limited 2016
Trust in cloud technology and business performance:
Reaping benefits from the cloud
Preface
Trust in cloud technology and business
performance
is an Economist Intelligence Unit
(EIU) report, sponsored by Google, that
explores links between cloud use, cloud trust
and organisational performance. It offers
insights to executives navigating the evolving
and nebulous world of the cloud as it grows in
scope and scale.
For this report, a ten-country, multi-industry
EIU survey of 452 senior executives and
interviews with experts assess how far along
organisations across the world are on the
cloud progression and trust curve, with the
goal of better understanding the role of trust
in the context of rapid cloud adoption.
In a separate series of questions, the survey
also measures how respondents’ organisations
fare vis-à-vis their peers on various financial
and non-financial performance metrics,
ranging from profit (for private sector firms) to
innovation to sectoral leadership (for all).
The findings and views in this report do not
necessarily represent the views of the sponsor.
The author was Paul Kielstra; Carolyn Whelan
was the editor; and Ana Berenguer was the
analyst.
Interviewees
The report includes insights from a global
cohort of cloud experts. We would like to
thank all the individuals who participated.
●
Dr Said Tabet, co-chair, CloudTrust Working
Group, Cloud Security Alliance
●
Dr Norbert Kleinjohann, chief information
officer, Siemens
●
Guilherme Cruz, chief information officer,
Wilson, Sons Group
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© The Economist Intelligence Unit Limited 2016
Trust in cloud technology and business performance:
Reaping benefits from the cloud
Key findings
in cloud technology overall cite a 9.1%
profit rise versus 1% by the low-trust group.
●
In contrast, cloud use alone, independent
of trust, does not appear to produce these
benefits to nearly the same extent; in some
cases, survey data reveal no statistically
●
Cloud-based technology already makes up
a sizeable portion of corporate and
government IT systems, with 38% of enterprise
IT currently based on this technology; this
figure will likely grow to 45% by 2019.
●
Trust in cloud technology, however, while
also growing, remains muted, with only 16%
of survey respondents indicating very high
trust in the cloud.
●
This disconnect has important implications.
Respondents who say their organisation has
higher trust in the cloud also report much
better outcomes on both non-financial and
financial success metrics—including
revenue, profit and share price growth—
than do their peers who indicate lower
trust. For example, those with very high trust
●
Successfully developing trust appears to
build on the active leadership of senior
executives; supporting employees and
functions to do their jobs through the cloud;
and encouraging them to experiment with
cloud use to change how an organisation
operates in ways large and small.
●
The relationship between trust in cloud
technology and positive business outcomes
at high-trust organisations appears to be
linked to their willingness to foster business
transformations that leverage what the
cloud offers. Put simply, higher cloud trust
appears to facilitate behavioural and
process change within an organisation.
significant connection between usage and
better outcomes.
About the survey
This April 2016 study is based on a global survey of 452 senior
executives from a wide range of functions conducted by
The Economist Intelligence Unit and sponsored by Google.
Respondents are evenly distributed across ten developed
and developing countries: Australia, Brazil, France,
Germany, India, Japan, the Netherlands, New Zealand,
the UK and the US. The survey sample is also senior, with
half of those polled in C-level positions and the balance
heads of department or above. The organisations where
they work span a range of sizes, with roughly 33% each
employing 100 to 999; 1,000 to 2,999; and 3,000 or more staff.
Respondents hail from equally diverse industries, including
communications, consumer goods/services, entertainment,
financial services, healthcare, insurance, manufacturing
& chemicals, media, professional services, public sector/
government, retail, technology and telecommunications.
Results were tested for statistical significance at a 95%
confidence level.
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© The Economist Intelligence Unit Limited 2016
Trust in cloud technology and business performance:
Reaping benefits from the cloud
Introduction
The cloud’s widespread but wary adoption
The cloud’s spread through IT systems has
been impressively rapid, even in a world
inured to the accelerating speed of new
technology adoption. It is difficult to pinpoint
exactly when a new technology appears, but
cloud services sufficiently robust for corporate
use are less than 10 years old. As late as 2011,
a global
State of the Cloud Survey
found that
cloud hype far outweighed a significant
presence, with fewer than 20% of
organisations fully implementing major cloud
services at that time.
1
Just five years later, some cloud use at
organisations is all but universal. In the survey
conducted for this study, 99% of respondents
report use of at least some cloud services. This
is consistent with other recent polls.
2
In
business, wisps of cloud are now everywhere.
The EIU survey also shows that the cloud’s
role within enterprise IT is now substantial.
Today, about 38% of IT at respondents’
organisations is cloud-based. Those polled
foresee further, rapid growth to 45% by 2019.
Cloud technology, then, is a core and
growing component of modern IT. As Dr Said
Tabet, co-chair of the CloudTrust Working
Group and editor of the Cloud Security SLA
Document Project at industry organisation
Cloud Security Alliance, puts it, “Things are
evolving rapidly. The cloud is almost mature.”
The widespread impact of the adoption of
cloud technology is also clear. The cloud has
already helped transform several key
desirable attributes at a majority of
organisations (see chart).
Moreover, cloud reliability is pervasive in
matters of due diligence: 60% of those
surveyed report that the reliability of potential
suppliers’ cloud-based IT has influenced
purchasing decisions; 59% say this same
consideration has affected partnership
decisions with other organisations.
However, while the use and impact of the
Levels of cloud
trust are low
today: Just 16%
of respondents
say their
organisation
has a very high
level of trust in
the cloud
overall.
Degree of transformation from the cloud
(% respondents)
Complete
Somewhat
Overall profitability (Return on investment)
Collaboration
Time to market
Use of experimentation
Level of agility
Business model
0
10
20
30
40
50
60
70
80
Source: Economist Intelligence Unit, 2016.
1
2
Symantec,
2011 State of the Cloud Survey,
2011.
See RightScale,
Cloud Computing Trends: 2016 State of the Cloud
Survey,
2016.
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© The Economist Intelligence Unit Limited 2016

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