theDesignerStarterKit-English.pdf

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theDesignerStarterKit
by theDesignSketchbook.com
Learning like a child: step-by-step
All children are artists.
The problem is how to remain an artist once we grow up.
- Pablo Picasso
theDesignerStarterKit
Who is this guide for?
To any beginner passionate about design
Learning how to draw
often starts as a solitary journey, full of
unanswered questions. If you’re searching for some advice as to
where to begin, you’ve come to the right place. Maybe you’ve
been considering a design career in the fields of fashion, trans-
portation, product design, architecture, or the gaming industry,
but simply don’t know where to start – if so, then this is the tuto-
rial for you.
This guide is designed for those who want to learn the basics,
and learn them fast. If you have any questions, feel free to post
them at theDesignSketchbook.com. I’ll be around to answer as
best I can!
theDesignerStarterKit | Introduction
1
What is being a designer all about?
Telling people stories
Art is everywhere;
this is true nowhere more than in the field of
design. A great product isn’t only about functionality. It’s important
that great products also give people a full range of emotional
experiences. A designer must be empathetic; they’ll work to get to
know their audience. The color, shape, contours, texture, and func-
tion of a product are carefully selected for the maximum chances of
customer happiness and product success. A designer is today a
storyteller*.
Designers innovate every day in order to better peoples’ lives. This
second, designers all over the world are drafting new ideas. Ask
yourself if you want to be one of them. There is no language more
universal than that of the sketch. Through a basic knowledge of
drawing and personal creativity, you can potentially interact with
anyone on the planet. In light of this, I guess I understand why it’s
said that the role of a designer is to give meaning to the world we
live in.
*
DEYAN SUDJIC
- THE LANGUAGE OF THINGS
theDesignerStarterKit | Introduction
2
How did I start ?
By believing I can make it
As a child,
I loved drawing my favorite characters from TV shows
and comic books. I impressed my friends with these drawings; they
thought I was a real artist! So, of course, I thought I was good. But
I was wrong. What I was really doing was copying exactly what I
saw and not truly creating anything myself. I grew up and put draw-
ing aside; I studied business instead. Then I graduated and was
struck by the realization that instead of selling things to people, I
wanted to create for them.
theDesignerStarterKit | Introduction
I changed my life plan and applied to a design school, armed with
only my clumsy drawings as a portfolio. However, what I did have
was motivation to learn to draw like the designers I’d seen in maga-
zines! I was accepted at the school, and for the first time I learned
the basics. I made a lot of mistakes, but I’d begun. With that sort of
determination, my progress exponentially increased. I was 22.
And now I’ve started the blog theDesignSketchbook.com as a way
to share with you the tips and info I wish I’d had when I was a
student, or even as a child.
3

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