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Before&After
®
Extra
02.23.10
©
BAmagazine.com
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How to design a back cover
Our article,
Design a photo magazine cover,*
prompted several readers to ask about designing
a back. The basics: Same colors, same typefaces but smaller, and controlled white space:
Ambient
V4 N9 September 2010 $6
Last Shot
John Mahan
texture
and flasp net exating
end mist of it snooling.
Spaff forl isn’t cubular
but quastic, leam restart
that can’t prebast.
It’s tope, this fluant
chasible. Silk, shast,
lape and behast the thin
chack. “It has larch to
say fan.” Why? Elesara
and order is fay of
alm. A card whint not.
Joel Washington
Outer Barrio by night
The Chop Shop
Inside Marin’s funkiest studio
Clyde and Jean West
Return to the cowboy way
Inside
12 Cover:
John Mahan’s pocket
guide to essential terms
for new photographers.
Excerpt: “Focal length:
Longer focal lengths have
shallower depth of fields.
An 85mm focal length lens
provides a shallower depth
of field than a 50 at the
same aperture. A 200 is
shallower than an 85.”
snooling. Spaff forl isn’t flasp net
exating end mist of it service. Spaff orl
isn’t cubular but quastic, leam restart
that can’t is fay of alm. Lost earlier,
whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net
exating end mist of it snooling. Spaff forl
isn’t forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack.
The Breathtaking Narrows
Ice cold and flasp net exating end mist
of it snooling. The river forl isn’t cubular
but quastic, leam restart that can’t is
fay of alm. A card whint not beyond or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end midst
of the sang. Sheer rock faces cubular
but quastic, leam restart that can’t is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
Dappled light net exating end mist of it
snooling. The river forl isn’t cubular but
quastic, leam restart that can’t is fay of
alm. A card whint not beyond or bont.
Pretty simple, glead and tarm. Texture
and flasp net exating end midst of the
sang. Sheer rock faces cubular but
quastic, leam restart that can’t is fay of
alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it
2
Photographers
3
Opening Shots
7
Editorial
8
Interview
Darrin Jensen’s artistry in
high-key
18
Essays
Outer Barrio at Night
The Chop Shop
Return to the Cowboy Way
30
Review
Canon EOS 7D Digital
Front cover
Key to the
design is its minimalist
simplicity — light nameplate,
single photo, recessive
headlines, one typeface.
The elements communicate
clearly and share the page
harmoniously. You want to
continue these qualities
inside, all the way through
to the back cover.
Artistry in high-key
|
8
Darrin Jensen forl isn’t net exating end mist of it service. Spaff orl isn’t cubular but
quastic, leam restart that can’t is fay of alm. Lost earlier, whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl
isn’t forl isn’t cubular but quastic.
Finish the last article
This approach
treats the back cover like an inside page—
just save a great shot for the end. The lay-
out above duplicates the size and shape
of the cover photo but moves it to the top,
leaving a half page of white.
Don’t fill up
the white space;
leave at least a third of
it free to be an active part of the design.
Table of contents,
article teasers, cal-
endars and other small items can go on
the back. Above, the photo is from an
article (but not the cover story ), so its
caption includes a page number. A back
cover may require a mailing panel, in
which case, leave the column blank and
treat the photo as a standalone article.
Stand-alone feature
Full-page photo
turns the back page into a second cover;
a headline and legend-length caption
make it an article that can be about the
photo itself or the person who took it.
Almost as prestigious as the front, your
members will be clamoring to be fea-
tured here!
*Before & After #0688
Extra
02.23.10

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