5.4-Promotional+Strategy+Template.pdf

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The Promotional Strategy Template

Yes, you don’t have to apply every strategy you’ve just learnt… but follow this

template.

For every single video you publish, you should spend time promoting it. Why?

Because a lack of promotion will lead to a lack of views, subscribers, and most

importantly influence which will in turn lead to a lack of money in the long run.

Applying all of the promotional strategies will be time consuming, so here’s a

template to stick too.

Tailor it to your niche, but try and keep as close to it as possible.

What You Should Do For Every

Video…

After publishing a video to your channel, apply the following.

1. Video Optimization

Follow the steps shown in the Publishing module, and optimize your video’s Title,

Description, File Name and if possible, add a transcription. Put most of your

attention into a good keyword rich title, alongside a lengthy description (200

words plus) including relevant keywords.

2. Share It Yourself

Once you’ve published your video, share it across your social channels. Share it on

your Facebook page, Twitter, Blog, and even to an email list if you have one. The

more places you share your video, the better the possibility for exposure.

3. Get Others To Share It

Do you have a list of relevant blogs to your niche that might share your video to

their audience? Email them. Are there other social media profiles within your

niche? Share it with them. If you’ve collaborated with someone, get them to share

it.

You want to highlight the value of the video, and how it will benefit their audience.

If the video is good, they’ll have no reason to say no. Entice your loyal subscribers to

share it too…

4. Increase Views & CTR. (Optional)

Remember, a good stream of views and a high CTR will help your video rank. This

may happen naturally if you optimize your video well enough and you have a kick

ass thumbnail, but we can pay to kick start it.

Use a micro jobs website from below, and create a new campaign. Get people to

search for your main keyword, find your video, click it and watch.

http://www.clickchores.com

http://www.microworkers.com

http://www.mturk.com

5. Bookmark To Popular Sites. (Optional)

Bookmarking your videos on popular social bookmarking sites will help you siphon

off views as well. Various bookmarking sites have different categories and places to

bookmark your videos, so make sure you choose the most relevant one for targeted

traffic.

Or if you don’t know much about social bookmarking, we tend to use Fiverr gigs to

get our video’s bookmarked on popular boards. Here are some favourites:

https://www.fiverr.com/mehedeehasan/provide-‐massive-‐traffic-‐from-‐

stumbleupon-‐and-‐reddit-‐to-‐your-‐link?funnel=e88c4193-‐20a7-‐4dfe-‐a273-‐

a6c7fdb5abfb

https://www.fiverr.com/sbpalace/publish-‐your-‐content-‐on-‐

reddit?context=advanced_search&context_type=rating&pos=2&funnel=af467937-‐

b894-‐4267-‐9e3f-‐ce7c9c592f6a

https://www.fiverr.com/ruhulkhan79/do-‐social-‐bookmark-‐on-‐45-‐high-‐pr-‐social-‐

bookmarking-‐sites-‐like-‐digg-‐

stumbleupon?context=advanced_search&context_type=rating&pos=11&funnel=af4

67937-‐b894-‐4267-‐9e3f-‐ce7c9c592f6a

6. Entice People To Subscribe/Call To Action

The views are worthless if the viewer is simply just watching it, and going

elsewhere. Keep them engaged, and for every video entice them to subscribe. Use a

subscribe call to action throughout the video, create an outro screen, and tell them

to subscribe verbally in the video.

Also, if you’re monetizing your videos don’t forget to make the call to action clear.

What You Should Do For Your

Channel…

1. Collaborate

Teaming up with other YouTubers really is a key strategy. Even if they have 5,000

subscribers, if they do a video with you and recommend your channel to their

audience you’re going to siphon targeted views and subscribers.

Key tip: Focus on influence and engagement over the subscribers, rather than the

number.

You should constantly be on the hunt for new collaborations, and remember to

come up with awesome ideas for videos so the person you’re contacting will

struggle to say no.

Once you’ve collaborated with someone once, and had good results, collaborate

with them again in a few months.

2. Keyword Based Videos

You’ll find the videos that you publish that receive the most views are the videos

built around highly searched keywords, or videos that have gone viral. Therefore

creating videos around keywords really are key.

Remember, YouTube is a search engine so what phrases are being searched within

your niche? Create a video around that keyword and optimize for it. What videos

are popular on other channels? Replicate them. Putting some time into a video

strategy will allow your channel to take off quicker.

3. Share Your Channel

Think of your channel as your website, it should be the hub of your promotions and

it should be the first place you send people. Your videos are almost like web pages

or blog posts. Share your channel across your social channels often, and try to get

the link to your channel shared often.

The more places people see you and your channel, the more subscribers you’re

going to attract.

4. Consistency

A channel producing one video a week as apposed to one creating one video every

two months will always have an advantage. Publish often, but focus on content.

Plik z chomika:

p0zycjonowanie

Inne pliki z tego folderu:

5.0-Promotional+Strategies+Welcome+Video+(new).mp4 (4390 KB)
5.1-Promoting+On+YouTube.mp4 (58448 KB)
5.1-Promotion+On+YouTube+Resources.pdf (225 KB)
5.1-Turn+Views+Into+Subscribers.mp4 (10638 KB)
5.2-Promoting+Off+YouTube.mp4 (67905 KB)

5.4-Promotional+Strategy+Template.pdf

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