Traffic Authority - Building An Email List.pdf
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©
2014 Traffic Authority
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Introduction
Welcome back
☺,
and I emphasize the word welcome
because in no way should you be starting this course from
this eBook. Make sure you’ve read the Traffic Authority
Manual before carrying on here.
Why?
Because in this section we’re going to be focusing on
applying the traffic strategy taught in the Traffic Authority
Manual for the sole purpose of building a list. Everything is
similar, it’s just I’m going to tailor the strategy solely to
building an email list.
So why build an email list?
It’s simple. Because it’s an effective method to consistently
market to in the aim to obviously make money.
In my opinion, if you’re not interested in building an email list,
you’re making a big mistake.
There’s huge value in building an email list in any niche,
because you then have access to a database of potential
customers to market too.
In the simplest of terms, you can send an email… and make
money.
But I’m not here to walk you through every strategy you
need to take to make your email list profitable. Because lets
face it, to perfect your email marketing it’s an in depth
subject which needs detailed training. I’m here today to
show you how you can tailor the Traffic Authority strategy to
generate an email list of potential customers within your
target niche.
Simple.
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2014 Traffic Authority
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Right?
Where To Start
Guys, I’m going to cover the basics here still. As of course it’s
important for us to know exactly where to start.
1.
Sign Up To An Email Marketing Platform
– The obvious
starting point, and there’s plenty out there. I’d
recommend Aweber, Mailchimp and GetResponse. All
have great support if you have any issues with your
accounts, and there are hundreds (if not thousands) of
tutorials and guides out there for each provider.
2.
Create A List
– If you’re aiming to target a variety of
niches in the one account, try to name your list after
the niche or something similar. This helps with
organization. You can also create lists for each channel
we target.
3.
Create An Opt In Page
– This is the key point. You want
to create an opt in page which converts well. An opt in
page simply includes your sign up box which will
capture an email once someone “opts in” (signs up.)
We know that when we use the strategy taught in
Traffic Authority, we’re going to have a channel
recommending our opt in page to their large base of
subscribers, leading to us receiving a lot of targeted
traffic. But if that traffic doesn’t convert then you’re
simply not going to receive as many emails as
expected. I’ve found that giving something away in
return of their email works extremely well, such as a free
video or a small eBook on the niche.
4.
Follow The 4 Steps
– When we’ve signed up to an email
platform, created a list, created an opt in page to send
the visitors too, we’re then going to use the step by step
process taught in the Traffic Authority Manual to get a
channel within our niche to promote our opt in page.
Once a channel has added our promotion to one of
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2014 Traffic Authority
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their videos, we’re going to see targeted traffic hitting
our opt in page, leading to email sign ups. We can then
of course market various offers to these subscribers
once we’ve gained their email…
Now that is it a nutshell, but the 4
th
stage is what we’re going
to focus more on in this section. Because as noted
throughout the manual, the way we approach these
YouTube authorities differs when our sole purpose is to build
an email list.
The Approach
Nothing changes for the first two stages. We still gather
keywords the same way, and we also search for YouTube
authorities the same way… but what are we going to offer
them?
We don’t have a physical product to give to them in return
of them recommending their subscribers to sign up at your
opt in page, and we don’t have anything of real value to
give to them.
Therefore we need to consider what it is we could offer the
owner of the channel in return of them telling their
subscribers to go and sign up at our opt in page…
You’re lucky here, because using this strategy to build an
email list is actually relatively easy to do for free. I mean,
normally we have to give something to the channel owner
(the authority) for them to promote our offer, it’s incentive…
But when it comes to building an email list, we can focus on
the positioning of our request to get them to not even think
about asking for something in return.
It’s awesome.
In fact, this is probably the only plan of attack included in this
course that allows you to get them to promote your offer
without offering any incentive whatsoever.
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2014 Traffic Authority
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I mean nothing in return.
No cost.
Nothing.
Here’s what works for me, and what will work for you.
Positioning
You want to know how we can get them to promote our
offer without giving them anything in return right?
Straight away? (You’re impatient like me then)
Here goes.
Well the way we position our request here is hugely
important. We need to really focus on making it clear that
their subscribers, their audience is really going to benefit from
adding their email on your opt in page. Do they get
something really cool for simply entering their email in for
free? Is it highly related to their channel? Because the only
way the channel owner (the authority) is going to accept
your offer to promote your opt in page, is if they see value for
their subscribers.
We all know from reading the Traffic Authority Manual, and
seeing the results I’ve shown you, that these YouTube
authorities have huge influence over their subscribers. But
they strive to keep them happy, and they really don’t
recommend offers that they don’t think aren’t going to
benefit them in anyway.
So you need to focus on what their subscribers will receive if
they go to your opt in page and sign up. Because believe it
or not, 90% of these authorities will only want to share decent
promotions on there YouTube channel.
©
2014 Traffic Authority
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Traffic Authority - Building An Email List.pdf
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