eBook _Introducing_Microsoft_Social_Engagement_source.pdf

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See how social media listening and
engagement can help your business
In a socially connected world, engagement
with your customers can happen anywhere
or anytime.
Microsoft Social Engagement puts powerful
social tools in the hands of your sales,
marketing, and service teams — helping
them gain insight into how people feel
about your business and proactively
connect on social media with customers.
Anyone can benefit from using Social
Engagement, but some of the use
cases include:
•
•
•
If you are in
Sales,
you may want to
keep track of your key accounts
and competitors.
If you are in
Marketing,
you may
want to track your brand, see who
your key influencers are, or monitor
the social impact of a particular
campaign.
If you are in
Service,
keeping
customers happy is important. You
can listen for when customers are
unhappy on social channels and be
proactive about responding.
Microsoft Social Engagement provides
the following capabilities:
Social listening:
Listen in 19
languages across five sources –
Facebook*, Twitter, Blog, Video, and
News.
Social analytics:
Experience rich data
visualizations, such as sentiment
analysis, phrase clouds, top fans, top
critics, and top hashtags.
Social engagement:
Build deeper
relationships with customers by
empowering teams across sales,
marketing, and service to engage
with their social communities on
Twitter and Facebook.
Social CRM:
Fully contextual and
integrated across sales, marketing
and service. See social insights from
within Microsoft Dynamics CRM or
Microsoft Dynamics Marketing.
When you sign in, you will immediately see our new dashboards, making it easier for you to analyze
your data. Social Engagement provides a highly interactive experience with visual filtering on all
widgets. For example, clicking negative sentiment adds it to the filters and all the widgets are
immediately updated to show only for posts with negative sentiment.

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